PropertyBridge Launches Second Annual Resident Sweepstakes Program
Sweepstakes Aims to Increase Electronic Payment Adoption With More than $15,000 in Prizes
Oakland, CA, June 25, 2009 -- PropertyBridge, Inc., a MoneyGram company, the leading provider of electronic payment services to the residential real estate management industry, today announced the launch of its second annual national sweepstakes program. For residents of more than 1600 apartment communities across the United States, the promotion will promote the use of PropertyBridge to pay rent online, by phone and at MoneyGram agent locations. The program supports PropertyBridge’s core philosophy of helping its property management clients get a good return on investment from their electronic payment program through strong resident adoption.
Residents receive an automatic entry every time they pay rent electronically with PropertyBridge during the promotion period of July 1, 2009 to December 31, 2009. An alternate “no purchase necessary” method of entry is also available. Residents can win cash prizes of up to $10,000, awarded monthly from August 2009 to January, 2010. Three prizes will be awarded each month in addition to the $10,000 grand prize, with winners drawn at random. Prizes for property managers where winning residents reside will also be provided by PropertyBridge.
California-based E&S Ring Management Corporation is one of the PropertyBridge clients participating in the Sweepstakes program. E&S Ring recently rolled PropertyBridge out to its portfolio of 37 properties 2009. LyLy Ruiz, Manager of Business Information Systems for E&S Ring stated, “Marketing support is one of the many reasons we chose PropertyBridge over other providers. We recently began communicating our new electronic payment options to residents using custom materials provided by PropertyBridge, and are excited to see how this free program helps boost resident payment adoption at our communities over the coming months.”
"Our 2008 Sweepstakes was such a success that we decided to keep the program very similar this year,” stated Summer Palma, Marketing Manager for PropertyBridge. “In 2008, participating clients saw explosive growth in electronic payments,achieving a huge adoption increase of 42%” on average, and we hope to repeat or improve on that number this year,” she added.
PropertyBridge will fund the costs of the sweepstakes, including all prizes. Property management firms will also be provided with extensive marketing support by PropertyBridge to publicize the sweepstakes, including printed marketing materials shipped to all participating properties.
This promotional program adds to PropertyBridge’s extensive support resources for boosting the electronic payment adoption levels of its Payments Platform, with adoption levels already among the highest of any payments processor serving the multifamily industry. PropertyBridge also offers its property management clients tailored marketing programs and management reports to track performance and maximize return on investment.
About PropertyBridge, Inc.
PropertyBridge, a MoneyGram Company, is the leading electronic payments processor for property managers and real estate owners in the multifamily housing industry. The PropertyBridge Payments Platform enables residents to pay rent and other lease-related transactions using multiple payment types, including credit and debit cards, Automated Clearing House (ACH), check scanning (Check 21) and cash payments at approximately 40,000 MoneyGram agent locations. PropertyBridge’s rent payment solutions are fully integrated with the accounting systems and business processes of property management firms. Residents can pay rent online, by phone or in person and set up recurring payments. The company collaborates extensively with financial services leaders including Visa USA, MasterCard, Discover Financial Services, American Express, Wells Fargo Bank and First National Bank of Omaha. MoneyGram, Inc. acquired PropertyBridge in October 2007.
Contact
Summer Palma
Marketing Manager
(510) 463-3033
spalma@moneygram.com
