PropertyBridge Launches Online Marketing Resource Center
OAKLAND, CA - September 29, 2009 – PropertyBridge, Inc., a MoneyGram company and the leading provider of electronic payment services to the multifamily housing industry, today announced the launch of its Marketing Resource Center, a comprehensive marketing website available exclusively to PropertyBridge clients.
The Marketing Resource Center (MRC) provides property management clients with an easy “one-stop shop” to access marketing materials to uniquely promote their electronic payments program. Central to the MRC is “print on demand” functionality, a feature that allows clients to browse a variety of designs and customize marketing materials with content and logos. Materials can then be downloaded as a PDF or printed and shipped to one or multiple addresses. Additionally, users can download sample communication plans and timelines, graphics, resident letter templates, enrollment forms, website content and other pertinent information. The website will be updated frequently with new content and special offers from PropertyBridge and its partners.
Michelle Betchner, Vice President of Performance for Alliance Residential, a PropertyBridge client and residential property manager with 45,000 units/160 communities under management, stated, “We are continually rolling out new properties on the PropertyBridge system. We anticipate that PropertyBridge’s marketing resource center will be a valuable tool to quickly and conveniently customize marketing materials for our properties. Communicating our convenient online payment options to residents is an important component of our strategy to maximize the benefits of our payment solution across the entire organization.”
The MRC adds to the extensive support PropertyBridge provides clients to boost electronic payment adoption and maximize return on investment. In 2009, PropertyBridge sponsored two large scale promotional programs at no cost to clients. These included a Community Contest in which properties within each organization competed to increase electronic payment adoption, and PropertyBridge’s second annual $10,000 Resident Sweepstakes Program, currently in progress.
PropertyBridge clients can access the Marketing Resource Center here. To request a login, contact the PropertyBridge Marketing Department at marketing@propertybridge.com
About PropertyBridge
PropertyBridge, a MoneyGram company, is the leading electronic payments processor for property managers and real estate owners in the multifamily housing industry. The PropertyBridge Payments Platform enables residents to pay rent and other lease-related transactions using multiple payment types, including credit and debit cards, Automated Clearing House (ACH), check scanning (Check 21) and cash payments at approximately 40,000 MoneyGram agent locations. PropertyBridge’s rent payment solutions are fully integrated with the accounting systems and business processes of property management firms. Residents can pay rent online, by phone or in person and set up recurring payments. The company collaborates extensively with financial services leaders including Visa USA, MasterCard, Discover Financial Services, American Express, Wells Fargo Bank and First National Bank of Omaha. MoneyGram, Inc. acquired PropertyBridge in October 2007.
Contact
Summer Palma
Marketing Manager
(510) 463-3033
spalma@moneygram.com
